For those of you who missed this news, here is the announcement from Friday about bargaining with individual companies. Since the AMPTP has so many competing agendas and can't reach consensus, perhaps its individual members will consider their own self-interest and negotiate their own deals.

A Message to the WGA Membership from its Negotiating Committee

Think you know how to get the AMPTP back to the negotiating table? Want to teach Nick Counter and the rest of the AMPTP how to make a fair deal and end the strike? Okay, here's your chance.

UnitedHollywood is challenging you to shoot a video showing us how you would get the AMPTP to make a fair deal. Videos can be up to four minutes long with one condition, you must use the phrase “fighting

This is the letter that was just sent to the membership:

AMPTP BREAKS OFF NEGOTIATIONS

Today, after three days of discussions, the AMPTP came back to us with a proposal that included a total rejection of our proposal on Internet streaming of December 3.

They are holding to their offer of a $250 fixed residual for unlimited one year streaming after a six-week window of free use. They still insist on the DVD rate for Internet downloads.

They refuse to cover original material made for new media.

Patric Verrone and Michael Winship just sent this message to the membership. The WGA is determined to stay at the table until we have a deal. If the AMPTP wants to negotiate in good faith, and end the strike, we are at the table.

Dear Fellow Members,

Before we head into negotiations this morning, we want to give you an update on where we stand.

United Hollywood received two video testimonials from supporters in the German entertainment industry.

Actor-director Andreas Stenschke. (WARNING: Schwarzenegger joke)

And actor Detlef Behr. (WARNING: Ruddy-cheeked, huggable German man)

At today’s Los Angeles City Council meeting, over 300 writers and supporters came to hear Councilmember Eric Garcetti speak to the City Council about the writers strike, and the need to bring the AMPTP back to the table so negotiations can resume.
<>
The AMPTP did not bother to send a representative, apparently feeling that the $20 million a day damage to the Los Angeles economy is more the City Council's problem than theirs.

Garcetti introduced an emergency motion asking for both parties to resume bargaining, and to come to a just and fair deal as quickly as possible. He also pointed out that the writers are still at the bargaining table, ready to negotiate, and called specifically on the AMPTP to return as well.

Statement from Chief Negotiator David Young and the WGA Negotiating Committee.

We have attempted to negotiate with the AMPTP companies since July. First they ignored our opening proposals. Then they told us we had to choose between their two horrible proposals. Then we removed DVDs from the table. Their response was to walk out of negotiations and tell the press that we were the ones who walked. Last week they presented us with another set of ultimatums. They didn’t even wait for a reply but broke off negotiations and walked out again.

There is a strategy at work here.

In any negotiation there are bottom line goals and “fringe” goals. The AMPTP wants to make the WGA reduce our demands to the bottom line so we’ll negotiate down from an acceptable deal to a bad deal If we do this, as we did with DVDs, you can be sure they would not hand us the deal we want. They would simply try to further wear us down.

Robert J. Elisberg's latest Huffington Post column, WGA Strike Primer: Spin the Bottle, puts the latest AMPTP ploys and PR stunts into perspective. The entire piece is a must read but here are some highlights...

Regarding the AMPTP releasing a press release just 20 minutes after storming out of negotiations (again) and demanding the WGA drop six issues or else the companies "petulantly won't even talk," Elisberg writes...

An analysis by United Hollywood's Jeffrey Berman. -JA.

Two significant developments happened near the end of last week: The AMPTP agreed to come back to the negotiating table, and dozens of actors received letters of suspension due to force majeure, including the casts of 30 Rock, The Office and Rules of Engagement.

These two events couldn’t be more contradictory.

Force majeure literally means "greater force." It’s a clause in a contract that covers natural disasters or other "Acts of God.” Force majeure excuses a party from liability if some unforeseen event prevents it from performing its obligations under the contract.

I was saddened to learn on Sunday night that the versatile actor Roy Scheider died at the age of 75 in Little Rock, Arkansas. He had been battling myeloma, but the exact cause of his death has not been revealed as of yet.

Mr. Scheider was originally from New Jersey, and best known for his roles in "Jaws," as police chief Brody, who utters the immortal line, "We're gonna need a bigger boat." And he was also nominated for an Oscar as Best Actor for his role in "All That Jazz."

But Mr. Scheider rose to prominence in one of my all-time favorite movies, "The French Connection," as Buddy Russo, the partner of Gene Hackman's Popeye Doyle. I have seen the film at least 50 times in my life, and Roy Scheider was nominated for an Oscar as Best Supporting Actor. The film won Oscars for Hackman, and also won for Best Picture and Best Director, for William Friedkin in 1972.

So to honor the memory of Mr. Scheider, I have included a two-minute YouTube clip of he and Gene Hackman convincing their superior to form a special task force to nail a suspected heroin dealer. The superior is played by Eddie Egan, the real-life cop who uncovered the real-life French Connection in New York in 1962.

Two articles in the New York Times today (11/16/07) put a personal perspective on the strike. Bill Carter's "Late Shows Move to Help The Workers Not on Strike" and Jennifer Steinhauer's "Writers' Strike Opens New Window on Hollywood".

Carter reports about efforts by Talk Show Hosts to keep their staffs paid, even if they can't be on the air. Steinhauer profiles the personal stories of writers, costumers, assistants, electricians, and thousands of others who are now or who will soon be out of work.

What these stories have in common is one underlying fact: the AMPTP won't sit down with the WGA.

Notwithstanding the AMPTP's full page ads, they'd rather spend their energy and money on avoiding talking to the writers and negotiating a fair deal. And why?

United Hollywood has secretly obtained a transcript of one of the earlier negotiating sessions which illustrates just what the writers are facing at the bargaining table...

WGA: We'd like a whopping four pennies more on each DVD sold.
AMPTP: We're going to punch you in the face and take your dog.
WGA: We'd like to be compensated for our work that's distributed over the Internet.
AMPTP: We're going to punch you in the face and take your dog.
WGA: We don't think it's fair you're trying to have short-form content written non-guild.
AMPTP: Fine. We won't take your dog. That's off the table. After you shout from the rooftops and thank us, which proposal are you going to take off the table?

The trades would have us believe that the AMPTP will start negotiations with the DGA as soon as next week, if the AMPTP satisfies "the DGA's condition that it can establish 'an apropriate basis for negotiations'."

Why sit down with the DGA and not the WGA? Only the AMPTP knows the answer to that question, but for months, Nicholas Counter has said very publicly that he preferred to negotiate

The last day of official picketing ended with a high point at Fox.

Writers were joined on the picket line by many supporters. The honking at the Pico gate reached new decibel levels as crowds of picketers filled the sidewalk and waved their signs at the passing traffic.

The signs told the story: "WGA-DGA-SAG", "The House is Not Divided," "DGA-WGA Member," "Union Solidarity".

The appearance of so many SAG and DGA members made the point that even though the AMPTP spin machine works hard to create the impression that there is dissension between the unions and in the ranks of the WGA, the opposite is true.

Of course the strike has created tensions. How could it not?

There should be tensions when so much is at stake and so much has been sacrificed in the fight with the congloms. But our common interests outweigh that tension, and our solidarity is real.

As Deadline Hollywood reports, the DGA announced today that formal negotiations are commencing with the AMPTP beginning tomorrow (yes, that's Saturday.)

You can see Patric Verrone's comments below; as he states and as he's said many times before, we all hope the DGA makes a deal that will get the town back to work. However, if the deal they make doesn't address the needs of writers, the WGA is

Last week a coalition of WGA members went to NYC to talk with the seven largest media buyers on Wall Street.

These ad buyers are the large corporations (like Proctor & Gamble, Johson & Johnson, etc.) who advertise on TV and pay the networks' bills.

Our WGA crew, lead by Matthew Weiner, showrunner of "Mad Men," laid out our position to the advertisers -- who for some reason might not be getting entirely accurate forecasts from their corporate customers like CBS.

The event was a success. The coalition of media buyers agreed that our demands are reasonable and that it was "irresponsible on the part of the networks not to settle this dispute immediately."

From screenwriter Brian Nelson (HARD CANDY, 30 DAYS OF NIGHT) --

The other day I had a conversation with a friend of mine who works in Craft Services. It was an unsettling talk. While this friend has been quite supportive of me all through the strike, during this talk he kept raising points that felt more like what people on the other side would say. "Well, it'll take a long time to undo all the damage ... the moment there was a DGA deal, why didn't the WGA just jump on that? ... It seemed like they were a lot more willing to talk to the DGA than to you guys, and I wonder why." I took a while and patiently responded to all these points, but it struck me that every time I'd respond, he didn't really acknowledge it but came back with another bone to pick.

What it brought home to me was that while my friend was definitely on our side because he felt that the corporate bosses were out to screw us all, he still was very wary of the WGA. Now that the WGA didn't need him so overtly on our side, he felt freer to express a lot of the frustration that BTL people must still feel.

For the last few days, many of us have been feeling that the AMPTP was getting ready to "sucker punch" us. The hiring of an attack dog PR firm (known as the "Masters of Disaster") made it pretty obvious that the congloms didn't intend to settle, and they planned on making things ugly.

Well, the other shoe sure dropped on that one.

Late Show writers talk on the picket lines about their determination to stay out until a fair deal is reached.

To all the late-night hosts who have stood with us in solidarity through this, and have paid out of their own pocket to keep their non-writing staff and crew from suffering, we can't say enough to thank them.

From screenwriter Brian Nelson (HARD CANDY, 30 DAYS OF NIGHT) --

The other day I had a conversation with a friend of mine who works in Craft Services. It was an unsettling talk. While this friend has been quite supportive of me all through the strike, during this talk he kept raising points that felt more like what people on the other side would say. "Well, it'll take a long time to undo all the damage ... the moment there was a DGA deal, why didn't the WGA just jump on that? ... It seemed like they were a lot more willing to talk to the DGA than to you guys, and I wonder why." I took a while and patiently responded to all these points, but it struck me that every time I'd respond, he didn't really acknowledge it but came back with another bone to pick.

What it brought home to me was that while my friend was definitely on our side because he felt that the corporate bosses were out to screw us all, he still was very wary of the WGA. Now that the WGA didn't need him so overtly on our side, he felt freer to express a lot of the frustration that BTL people must still feel.

The other shoe has dropped. The DGA concluded their deal with the AMPTP. The congloms will spin their settlement with the DGA as proof that they are willing to close a deal quickly when their negotiating partners are reasonable business people. But we know that's just their high-priced PR consultants speaking. They didn't work out a deal with the WGA because they weren't willing to treat

David Burn gives us this (on AdPulp) -

Tim O'Reilly talks about the value of putting people from different disciplines in a room together:

The strike is over. The WGA contract has been ratified. SAG and AFTRA are now center stage and there is still a lot of work to do before the town gets back to normal. At this moment it's useful to look back at our own history. There are lessons to be learned about how the process can move forward even against what seems like overwhelming odds.

There are many who labored behind the scenes to support the writers' strike. At United Hollywood we worked with people who put their energy on the line but wanted to stay off the media's radar. Not content to just talk a good game, these are members and supporters who knew that if they wanted to make a difference, they had to work at it.

One group in particular came of age during the early part of the strike: the writer-directors. Nicknamed the WD-40, forty writer-directors met to search for ways they could help facilitate the negotiation.

From the beginning of the strike, most journalists accepted the AMPTP's lead and described the DGA and WGA as antagonistic to one another. Nicholas Counter was frequently quoted in the trades as preferring the DGA as a negotiating partner. The writer-directors objected to that characterization and felt that the AMPTP was doing what it always did in positioning the Guilds against one another to diminish each union's power.

We shouldn't get all misty-eyed at the revelation that the studios are happy the strike has happened.

Jeff Zucker picks up an easy $40 million by terminating overall deals. Peter Chernin is the face of reality when he boasts, "We save more money in..., you know, story costs and probably the lack of making pilots than we lose in potential advertising."

We shouldn't be surprised that a cable network told a tv-writer last week that her movie will go into production, but before they green light her project, they need the tiniest of rewrites before they green light. They know the WGA doesn't want her to do the work, but maybe she could 'supervise' someone else who could. Wink, wink.

The following letter was written by Carlton Cuse and sent today to members of the WGA. His candor and honesty are deeply appreciated by all of us here at UH. The AMPTP is counting on us becoming more divided as time goes on. But we believe the opposite will happen -- is happening, right now. We are staying strong.

To my fellow WGA Members,

I want to clear up any misunderstanding about where I stand.

On November 16 I, regretably, was quoted by a Wall Street Journal reporter saying I was going to perform some of my non-writing, post-production duties on episodes of LOST to protect the show for the fans. However, I'm sure to the delight of the AMPTP, my statement became the story and gave the false impression that there was disunity among showrunners over the issues of this negotiation.

Something's very different on the picket line.

Since Thanksgiving, the energy on the picket lines has fallen off. One picketer was even seen reading a book while he walked the picket line.

It seems like only yesterday that we were chanting to stop trucks from crossing the picket line or "2-4-6-8, Why won't they negotiate." The turnout and the energy paid off. The AMPTP rejoined us at the negotiating table and that was great.

But now....we wait....in a news blackout.

Getting the agreement to restart the negotiations felt climactic, because so much energy had to be expended to get the AMPTP to do the right thing, but "restarting" the talks didn't mean "concluding" them.

Today, we received some solid information regarding the timetable the DGA is setting for its talks. Michael Apted, president of the DGA, and Gil Cates, their NegCom chair, issued a statement:"Because we want to give the WGA and the AMPTP more time to return to the negotiating table to conclude an agreement, the DGA will not schedule our negotiations to begin until after the New Year, and then, only if an appropriate basis for negotiations can be established."The rest of their statement is strongly worded and reflects the same frustration the WGA and the rest of Hollywood is feeling right now. The WGA wants a fair and reasonable deal. The DGA wants a fair and reasonable deal.

You know, I'd like to say the Brady jersey his grampy got him was the boy's favorite Christmas gift, but at the moment he seems extremely partial to a light pink doll stroller that matches the one his big sister got.

Gee, thanks, Santa. No . . . really.