WSJ today gives overview of social networking sites getting into business of producing online video. Article features three shows:
- Kate Modern, a mystery on social networking site Bebo.
- Roommates, a soap opera on MySpace TV
- Special Delivery, a hidden camera reality show on MySpace TV.
It notes that while MySpace and Bebo push into original content, Facebook hasn't and other internet companies - AOL and Yahoo, specifically - are backing away from it.
Article doesn't disclose budget for KATE MODERN but says Bebo sells sponsorships at $400,000 for six months.
Claims production budgets for Roommates and Special Delivery are about $1000 per minute.
Article also notes that the shows themselves aren't very profitable to their writer / producers, who are portrayed as doing internet stuff to build assets and relationships "in a bigger entertainment medium."